About Us | Innovate Adventure

About Innovate Adventure

Creating Unforgettable Experiences, Delivered Seamlessly

We are an experienced team of event professionals working with businesses and charities to design and deliver outdoor challenges that are memorable, safe, and professionally managed from start to finish.

Let's Talk About Your Event

Our mission is to create high-quality challenge experiences that build confidence, develop capability, and leave a lasting impact.

Whether we’re leading from the front or supporting behind the scenes, our aim is always to raise standards, improve safety, and help organisations deliver exceptional events while growing their own capability.

Because when a challenge is done right, it doesn’t just test people — it transforms them.

Our Values

We Don't Do Average

Challenge events shouldn’t be average; they should be exceptional. We push beyond the expected to deliver experiences that are professionally run, memorable, and genuinely impactful.

Safety Is Non-Negotiable

Adventure doesn’t mean unnecessary risk. We combine real-world experience with robust planning to create environments where people can step outside their comfort zones — safely.

Your Challenge, Our Expertise

We work with you, not over you. Whether you need full delivery or targeted support, we give you the expertise to succeed without taking away ownership.

Always Moving Forward

We embrace new ideas, evolving best practice, and smarter ways of working. From technology to delivery, we’re always looking ahead — helping our clients stay current, capable, and one step ahead.

Meet Our Founder, Craig Wilson

For over 20 years, my career has been built around one simple belief — adventure activities should be more than just well-run; they should create meaningful experiences that genuinely impact people.

I started out as an apprentice outdoor instructor at 18, driven by a passion for the outdoors and a desire to turn that into a career. Since then, I've had the privilege of leading and supporting trips across the UK and around the world — experiences that have shaped not only my approach to event delivery, but my understanding of people.

Because for me, this has never just been about mountains, routes, or logistics. It's about people.

Throughout my career across adventure travel, outdoor education, and event management, I've seen firsthand the impact that well-designed experiences can have. The confidence built, the resilience developed, and the shift in mindset when someone realises they're capable of more than they thought.

That's what drives me and is why I founded Innovate Adventure — to help organisations deliver challenge events that are safe, meaningful, and built to last. I look forward to working with you and helping you achieve your event goals.

Best wishes,
Craig

Expertise To Deliver Memorable Events

Along the way, we've developed extensive expertise in health and safety, producing event safety plans that meet the standards of local authorities and leading corporate advisory groups. Our team have personally worked with a wide range of organisations — from local hospices to nationally recognised charities and corporate teams — helping them deliver challenge events that are safe, engaging, and professionally executed.

But technical expertise is only part of the picture. The real value comes from creating environments where people can step outside their comfort zones with confidence — where they feel supported, challenged, and able to succeed. That balance between challenge and safety is where the most powerful experiences happen.